Back to blog

6-year-olds more tech-savvy than adults

by AprilSix Proof

Guardian: Ofcom study reveals changing communication habits

According to Ofcom’s annual study of British consumers, the average 6-year-old feels more comfortable using digital technology than a 45-year-old adult.

Surveying 800 children and 2000 adults, the report found that digital understanding reached a maximum between the ages of 14 and 15 before gradually dropping throughout adult life.

“These younger people are shaping communications,” said Jane Rumble, Ofcom’s media research head. “As a result of growing up in the digital age, they are developing fundamentally different communication habits from older generations, even compared to what we call the early adopters, the 16-to-24 age group.”

Read  the full story here