The AprilSix Proof Team
Who We Are
Armed with curious minds, a command of clear language, and a desire to tell complex stories in a way that would inspire others, we began our journey in 2005 with two clients that are still with us today.
We have grown year on year through working with, and for, some of the brightest people on the planet.
Our team combines agency technology, science communication and in-house corporate communications experience to create a powerful machine that creates strategies, secures media coverage, develops content and drives social engagement.
We became part of the April Six family in 2014 and can now perfectly align communications with the full suite of marketing tactics to achieve unrivalled results for our clients.
Previously he managed media and marketing campaigns for global brands such as Philips and Nestle Waters.
He is now motivated by helping technology and STEM organisations demonstrate the value of their work or drive sales of their products and services. He is an expert in helping clients understand what they want to communicate and delivering those messages to the people they need to influence.
Jim drives best practice in PR as Chair of the Chartered Institute of Public Relations STEM Committee, a member of STEMPRA and an affiliate member of the Institute of Physics. He reports to the April Six Group CEO.
Joe has worked in communications for 20 years. Prior to joining AprilSix Proof, Joe worked at the innovation charity Nesta, where he managed the communications for two early stage investment funds and helping to promote groundbreaking start-ups such as Shadow Robot Hand Co and ULTra (Urban Light Transit). Before that, Joe worked his way up the Press & Public Affairs department of Arts Council England, joining as a graduate and leaving as a Press Officer.
Joe has an MA in Journalism and is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA). He is a former board member of STEMPRA and mentors MSc science communication students.
She has extensive agency experience and this has honed her ability to work in high pressured environments, multitask and deliver coverage across national, regional and vertical titles.
In addition to agency work, she has also worked in-house at The Institute of Cancer Research.
With extensive experience in science, technology and engineering PR, she also leads on a portfolio of clients including some of AprilSix Proof’s flagship accounts, such as the Royal Academy of Engineering, CERN, and the European Science Foundation.
With the Academy, Ellie directs national campaigns aimed at influencing policy makers, the engineering industry and the general public, as well as providing consultancy to the Academy’s Enterprise Hub member companies and generating impactful media coverage for the UK’s most promising engineering SMEs.
She also played a key role in our work to support CERN in devising its most recent five-year communications strategy, and leads our European Science Foundation team in delivering the communications element of the European Commission’s MERIL project.
Ellie is a History and Linguistics graduate with a meticulous eye for detail and an infectious enthusiasm for all facets of science and engineering. Her approach to PR has always focused on building strong client relationships and making sure our teams are an invaluable extension of our clients’ teams.
Alex has delivered some truly stunning results for clients over the years, producing campaigns that truly meet her clients’ business objectives and long-term goals. Well beyond media relations, her experience also includes direct stakeholder engagement as well as public affairs.
Last year, her exceptional achievements and unshakable passion to deliver the best possible service were recognised by the PCR Women of the Year awards, naming Alex as a finalist in the PR Powerhouse category.
More than anything, Alex loves hearing about the latest innovations and working with the media to inform audiences about advances that can make a difference to their lives.
Previously, Amita worked at Spreckley where she developed an extensive knowledge of the B2B technology market. Her clients included Ingram Micro Cloud, Romax Technology, The Green Grid and Outsourcery. Prior to Spreckley, Amita was at AxiCom where she worked with tech industry heavyweights Dell and Red Hat.
Amita graduated from the University of Warwick with a BA in Film & Literature. Having a keen interest in the arts as well as technology, she once designed a billboard advert for the Department of Education which was displayed throughout London.
Helping larger organisations like QinetiQ, SANS Institute, Tessella, Transport Systems Catapult, NPL and The Open University, David works to raise awareness of their capabilities and expertise.
He is experienced at creating and running integrated communications programmes where media, direct marketing, events, research, SEO and social media come together seamlessly.
Prior to AprilSix Proof, Mike worked at Spark Communications, where he worked for clients across the B2B technology space. These included Verizon, HCL Technologies, Guavus, ViaSat UK and Trace One. Before this, he was at AxiCom, where he worked on major enterprise technology clients such as Dell and Red Hat at a UK and EMEA coordination level.
Mike graduated from the University of Southampton with a BA in Philosophy and Politics. He is interested in music, international relations, football, and has a blog writing mainly about tech and the digital world. He also enjoys learning about all things to do with sciences, social sciences and philosophy.
As well as science and engineering experience, Niall brought B2B technology and business PR knowledge from his previous role at Spreckley. His clients there included Outsourcery, APM Group and Helvetic Fund Management, as well as personal PR for former Dragon's Den investor and cloud computing pioneer Piers Linney.
Niall holds an MA in Public and Political Communication from Dublin City University, where he also graduated with a BA in Economics, Politics and Law.
Fareha is best known for getting her teeth into some of the most complex science that our clients bring our way, and turning it into stories the media loves. One single story on the European Synchrotron Radiation Facility’s work with X-ray synchrotron technology in heritage artefacts garnered 30 pieces of coverage.
Fareha was elected to the Stempra (the UK’s STEM PR association) committee in 2016 and is currently halfway through a two-year term. She arranges topical debates, training days, and co-authored the Association’s press officer training guide.
Fareha holds an MA in Science Journalism and a BSc in Biomedical Science. She has mastered a number of historical embroidery techniques, specialising in Tudor Blackwork, and has completed courses with the Royal School of Needlework.
Paul previously worked in public affairs and corporate communications at Fleishman Hillard and Ketchum for clients spanning healthcare, financial services, technology and cyber security, including JP Morgan, Boeringer Ingelheim, Websense, Qualcomm and IBM. He currently develops PR campaign strategies and content for defence, technology and IOT clients including QinetiQ, (ISC)2, RealVNC, the Royal Academy of Engineering and o2.
Paul holds a first-class honours degree in Public Relations. He loves travelling, music, philosophy and politics and is a keen squash and tennis player.
Prior to joining AprilSix Proof in June 2016, Danny worked for both b2b and b2c clients, with a particular focus on technology. At Ranieri Communications, a specialised Consumer tech PR firm, Danny helped clients such as Harman Kardon, SteelSeries, and Wacom secure consistent coverage in prestigious national and trade media. Before this, Danny worked at Flame PR where he worked for a range of b2b clients building an extensive knowledge of the technology and finance industries.
Prior to joining the PR industry, Danny worked as a journalist. He started off at a regional paper, the Northants Telegraph, before joining National News press agency where he covered major national stories including the Hatton Garden heist, the Jeremy Clarkson “fracas,” and the Ebola outbreak. He holds a BA in Print Journalism from Nottingham Trent University and NCTJ certifications in shorthand and newswriting.
Sam joined Proof in early January 2016 from a Midlands-based agency where he gained experience of the B2B media landscape and business PR. He has also worked in the charity sector as a junior marketing executive for an education charity in Birmingham.
Sam holds a BA in English Literature from the University of Sheffield where he graduated from in 2014.
Johnathan has been a key driving force for social media within Rolls-Royce Aviation, Defence, Marine and Services which led to the addition of Early Careers as an arm to the Rolls-Royce social media offering. He was instrumental in the adoption of STEM promotion within Rolls-Royce globally and headed up the graduate and apprentice content development within the business. He was also responsible for the national social media recruitment drive for graduate Fin-Tech developers for Capital One on a national level.
Johnathan is experienced in all native social media tools used for monitoring as well as reporting. Third party tools such as Hootsuite, Sysomos, Falcon, Pulsar, Tracx and Social Bakers form part of the tool set he is most familiar with. Well versed in Paid social, Johnathan can ensure your message is being delivered to the right audience and at the best possible time.
Before joining Proof in December 2017, he worked in communications at the open access science publisher BMC for three years. Here he developed his ability to communicate complex topics to a variety of audiences, particularly through social media channels.
At the University of Sheffield, Dan studied for a BSc in Biochemistry, and an MSc in Science Communication.