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April Six secures global communications remit for MSC Software

by Andrew Newton

MSC Software Corporation, a global leader in Computer-Aided Engineering (CAE) simulation software and services and part of Hexagon’s Manufacturing Intelligence division, has appointed April Six to design its global media, content and analyst relations strategy, and to handle its execution in the UK, USA and DACH.

MSC Software’s suite of products are used in industries ranging from aerospace and automotive through to electronics and energy, with the full-service technology, science and mobility agency April Six tasked with engaging audiences across all of its vertical markets. This will comprise acting as a central hub for MSC Software’s global marketing teams in order to provide central content, which will then be adapted for individual territories worldwide. April Six’s Munich office, which opened its doors in 2019, will oversee the localisation of materials and manage outreach for the key DACH markets, with English-language media and analyst engagement bring driven from the April Six headquarters in London and supported by local specialists in the US.

Mary Harrison, Global Marketing Communications Director at MSC Software, said, “Manufacturing organisations are increasingly looking for new ways to fuel profitability and innovation and gain a competitive edge over their rivals. By enabling engineers to validate and optimise their designs using virtual prototypes, MSC Software’s technology allows this to happen at speed and scale.

Demonstrating these benefits to global media and analyst houses requires a unique blend of deep technical understanding and crystal clear communication. We believe April Six is the perfect choice to tell our stories to a worldwide audience.”

Jim Sutton, EMEA Managing Director for PR at April Six, said, “April Six combines expertise in both explaining complex physics and world-class B2B engagement, meaning MSC Software’s inspiring offer is a natural fit for us.

We feel extremely well placed to help MSC Software lead the conversation on such crucial topics as facilitating autonomous vehicles and additive manufacturing, and we’re excited to be playing a global coordination role as well as delivering through our own capabilities in UK, DACH and US.”