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Delivering best practice in STEM communication

by AprilSix Proof

Workshop: Globale Ernährungsketten und urbane Landwirtschaft

Photo credit: Heinrich-Böll-Stiftung, Flickr


Here at AprilSix Proof we love to learn. While many of us on the team have been in the PR industry for longer than we might care to admit, we still enjoy learning new ways of approaching things, ideas of best practice from other professionals and just different viewpoints.

Over the past year, we’ve set up an extensive internal training programme to help staff members learn from each other and upskill in areas they may have less experience in. But now, we’re taking the next step and helping the wider industry to learn more (ourselves included).

Over the next few weeks, our team are taking part in some great STEM communication training events, and we’d like to invite you to come along too. After all, a wise man never knows all, only a fool knows everything – African proverb.


CIPR – Best Practice in Science Communication (22nd March) 

This is an evening event dedicated to best practices in science communication. Hosted by AprilSix Proof’s Managing Director and CIPR STEM Chair, Jim Sutton.

Attendees can gain insights from Tom Whipple, Science Editor of The Times, about his first-hand experience of working with science communicators and the best ways to engage with national journalists. This is followed by a presentation by Terry O’Connor, Head of Communications at the Science and Technology Facilities Council, who will share findings from a recent paper on communications and outreach for science laboratories and facilities, developed by the Interactions Group.

This event will be held at the Chartered Institute of Public Relations, Russel Square, London on 22nd March 2017. Tickets cost £10 per person. For more information or to book tickets, click here.


Stempra – Press Officer Training Day 2017 (21st March 2017)

Also this month, Fareha Lasker, Account Manager at AprilSix Proof and Stempra committee member is helping to organise the association’s upcoming Press Officer Training Day.

This whole-day training event is designed for newbies in the STEM communications world, or if you want a refresher of best practice. The sessions include (titles are a work-in-progress):

  • How to pitch your story
  • Media training and crisis communications
  • Statistics and how to use them correctly in your media work
  • Managing expectations in research
  • Social media
  • Meet the journalists

Amy Drummond, AprilSix Proof’s Head of Technology, will be a panelist for a session on managing expectations around research, and new technological and scientific developments. Working with some of our top tech clients, Amy can provide a real insight into the terminology and the feasibility of developing technologies.

This event is free, although you have to be a Stempra member to attend (membership for the year is just £15). For more information and to sign up, click here.