An ICT Knowledge Transfer Network conference investigated illegal jamming of GPS signals, an increasingly common tactic used in criminal activity. It looked at the wider impact on satellite navigation systems and possible solutions to the problem.
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AprilSix Proof was asked to raise awareness of the meeting through sensible, accurate media coverage avoiding overblown scare stories. By inviting trusted media sources and briefing them thoroughly, AprilSix Proof ensured the correct message was communicated to the right audience. This approach resulted in stories in the Financial Times, BBC online and the Guardian. It was also the most widely read story ever in the leading global trade title Inside GNSS.
A host of sites around world picked up on the story including The Register, Wired and The Engineer. Because the first stories were carefully managed, when the news spread, it did so with the correct message.