Explaining magnetic soap
Institute Laue-Langevin

Scientists from the Institute Laue-Langevin (ILL), the world’s flagship centre for neutron science, recently explained the origin of magnetism observed for the first time in a soap developed by chemists at Bristol University.

AprilSix Proof worked with the University to get the underlying science behind the story correct, and consulted with an independent industrial chemist to gauge the commercial potential of this new property before taking it to reporters around the world.

The story featured in some of the world’s most popular media including BBC News online, the Daily Mail, the Mirror, the Financial Times, BBC Radio 4, Der Taggespiegel, Bild der Wissenschaft , 20minutes, Le Monde and Pour la science.

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Prof Julian Eastoe said “AprilSix Proof were most impressive, efficient and very effective. They were quick to understand the science and got all the facts and figures correct. They worked hard to promote the release through their established contacts in the press. Throughout AprilSix Proof have impressed me with their advice, professionalism and dedication, outside the normal call of duty.”