America’s largest PR firm wants to be involved in finding the solution to the problem
Edelman has joined a host of PR agencies in stating that it will not take on any work on any campaigns that deny global warming. Its next steps with existing clients who hold this position is as yet unclear.
PR companies which have already refused to represent clients with anti-climate change positions include WPP, Waggener Edstrom, Weber Shandwick, Text 100 and Finn Partners. A couple of weeks ago, Edelman was called out by the Guardian as being absent from this list, which has prompted them to respond in line with the rest of the industry.
The company says: “Edelman fully recognises the reality of, and science behind, climate change, and believes it represents one of the most important global challenges facing society, business and government today. To be clear, we do not accept client assignments that aim to deny climate change.”
Story from the Guardian