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Introduction to Public Affairs

by Vernon Hunte

Timings:
00.28: Introduction to AprilSix Proof
01.57: What is public affairs / lobbying?
02.29: Tech policy overview
04.03: The three P’s of lobbying
06.16: The value of public affairs
06.40: Informing broader PR and marketing strategy
07.22: Public affairs support for PR-led campaigns
08.24: Securing profile as an industry thought-leader
09.59: Case study: Global digital skills association
11.44: Influencing Government policy
13.09: Assisting sales to public sector
14.49: Managing political risk
16.53: Resourcing public affairs
19.12: About Vernon Hunte and contact details