The AprilSix Proof Team
Who We Are
Armed with curious minds, a command of clear language, and a desire to tell complex stories in a way that would inspire others, we began our journey in 2005 with two clients that are still with us today.
We have grown year on year through working with, and for, some of the brightest people on the planet.
Our team combines agency technology, science communication and in-house corporate communications experience to create a powerful machine that creates strategies, secures media coverage, develops content and drives social engagement.
We became part of the April Six family in 2014 and can now perfectly align communications with the full suite of marketing tactics to achieve unrivalled results for our clients.
Previously he managed media and marketing campaigns for global brands such as Philips and Nestle Waters.
He is now motivated by helping technology and STEM organisations demonstrate the value of their work or drive sales of their products and services. He is an expert in helping clients understand what they want to communicate and delivering those messages to the people they need to influence.
Jim drives best practice in PR as Chair of the Chartered Institute of Public Relations STEM Committee, a member of STEMPRA and an affiliate member of the Institute of Physics. He reports to the April Six Group CEO.
Joe has worked in communications for more than 20 years. Prior to joining AprilSix Proof, Joe worked at the innovation charity Nesta, where he managed the communications for two early stage investment funds and helping to promote groundbreaking start-ups such as Shadow Robot Hand Co and ULTra (Urban Light Transit). Before that, Joe worked his way up the Press & Public Affairs department of Arts Council England, joining as a graduate and leaving as a Press Officer.
Joe has an MA in Journalism and is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA). He is a former board member of STEMPRA and mentors MSc science communication students.
She has extensive agency experience and this has honed her ability to work in high pressured environments, multitask and deliver coverage across national, regional and vertical titles.
In addition to agency work, she has also worked in-house at The Institute of Cancer Research.
For our clients, she provides strategic insight from her specialist expertise in the science, technology and engineering sectors, and manages an exceptional team to deliver consistently impressive results for some of the brightest organisations in the world.
Ellie's background spans from tactical delivery through to strategic consulting for a portfolio of clients including some of AprilSix Proof’s flagship accounts. She also played a key role in our work to support CERN in devising its most recent five-year communications strategy.
She is also well experienced in supporting new and growing businesses to achieve their goals, having worked with an array of start-ups and SMEs both directly and through providing consultancy and training to incubators.
Ellie is a History and Linguistics graduate with a meticulous eye for detail and an infectious enthusiasm for all facets of science and engineering. Her approach to PR has always focused on building strong client relationships and making sure we are an invaluable extension of our clients’ teams.
After working as a marketing manager for several years, Andrew moved into business development consultancy where he created client acquisition programmes for some of the UK’s leading agencies. An Art History and English Literature graduate from the University of Newcastle, Andrew joined AprilSix Proof in early 2018.
His professional background includes more than twelve years working in public affairs, developing an extensive political network. He has worked in central Government, in Parliament – heading offices both in the Commons and the House of Lords – and for the Institution of Civil Engineers. More recently he has worked freelance and in-house for external clients on a broad range of policy areas including Brexit, digital regulation, employment legislation and taxation.
He graduated from the London School of Economics in International Politics and History, and holds a post-graduate degree from Kings College London. He is an active member of the public affairs community through participation in the CIPR Public Affairs Committee, which leads on the drive towards professionalism and transparency in the industry.
Vernon is committed to delivering innovative and effective public affairs communication which have been recognised as award-winning by both the PRCA and the Association Excellence Awards as a core part of fully integrated PR and marketing campaigns.
Alex has delivered some truly stunning results for clients over the years, producing campaigns that truly meet her clients’ business objectives and long-term goals. Well beyond media relations, her experience also includes direct stakeholder engagement as well as public affairs.
Last year, her exceptional achievements and unshakable passion to deliver the best possible service were recognised by the PCR Women of the Year awards, naming Alex as a finalist in the PR Powerhouse category.
More than anything, Alex loves hearing about the latest innovations and working with the media to inform audiences about advances that can make a difference to their lives.
Previously, Amita worked at Spreckley where she developed an extensive knowledge of the B2B technology market. Her clients included Ingram Micro Cloud, Romax Technology, The Green Grid and Outsourcery. Prior to Spreckley, Amita was at AxiCom where she worked with tech industry heavyweights Dell and Red Hat.
Amita graduated from the University of Warwick with a BA in Film & Literature. Having a keen interest in the arts as well as technology, she once designed a billboard advert for the Department of Education which was displayed throughout London.
Niall brought B2B technology and business PR knowledge from his previous role at Spreckley. His clients there included Outsourcery, APM Group and Helvetic Fund Management, as well as personal PR for former Dragon's Den investor and cloud computing pioneer Piers Linney.
Niall holds an MA in Public and Political Communication from Dublin City University, where he also graduated with a BA in Economics, Politics and Law.
Fareha is best known for getting her teeth into some of the most complex science that our clients bring our way, and turning it into stories the media loves. One single story on the European Synchrotron Radiation Facility’s work with X-ray synchrotron technology in heritage artefacts garnered 30 pieces of coverage.
Fareha was elected to the Stempra (the UK’s STEM PR association) committee in 2016 where she arranges topical debates, training days, and co-authored the Association’s press officer training guide.
Fareha holds an MA in Science Journalism and a BSc in Biomedical Science. She has mastered a number of historical embroidery techniques, specialising in Tudor Blackwork, and has completed courses with the Royal School of Needlework.
Paul previously worked in public affairs and corporate communications at Fleishman Hillard and Ketchum for clients spanning healthcare, financial services, technology and cyber security, including JP Morgan, Boeringer Ingelheim, Websense, Qualcomm and IBM.
Paul holds a first-class honours degree in Public Relations. He loves travelling, music, philosophy and politics and is a keen squash and tennis player.
With over three years’ experience in PR, Nancy originally started in the B2B and B2C technology sector, running press offices, managing social media accounts and delivering campaigns for a range of clients. From well-known global brands, across UK and EMEA regions, to fast-growing UK start-ups and government funded organisations.
Nancy is particularly interested in the impact of fundamental discoveries on society. She also has experience in public affairs, working with lobbying group, Campaign for Science and Engineering (CaSE) as well as two Members of Parliament.
Nancy also holds a BSc in Philosophy, Logic and Scientific Method from the London School of Economics.
Anna joined Proof in January 2018 from a London-based integrated agency where she worked across B2B and B2C clients. During this time she was responsible for running press offices, managing social accounts and the delivery of campaigns.
Anna has a BA Hons in English and American Studies from the University of Nottingham where she graduated in 2016 after spending a year studying in New York.
Before joining Proof in December 2017, he worked in communications at the open access science publisher BMC for three years. Here he developed his ability to communicate complex topics to a variety of audiences, particularly through social media channels.
At the University of Sheffield, Dan studied for a BSc in Biochemistry, and an MSc in Science Communication.
Prior to AprilSix Proof he worked for a public affairs and communications agency advising organisations in the tech and science community, voluntary and charitable sectors, higher education institutions and a number of other sectors, on public affairs, political risk, stakeholder relations, digital engagement and media relations.
He has previous experience working with various political stakeholders including as a Parliamentary Assistant and campaigner during the 2010 and 2015 General Elections. During his time in Parliament, he worked across several key areas including policy casework, parliamentary meetings and external events. As a campaign organiser, he was based in two marginal constituencies and worked closely with local and regional parties, candidates and members leading up to the General and Local Elections in May 2015. He also worked for a large management consultancy as a Key Account Management Specialist for its corporate finance clients.
He graduated from the University of Surrey with a BSc in Politics and remains active in political campaigns.
Before joining AprilSix Proof in 2018, Sarah graduated with a First Class (BA) Hons in Public Relations and Communications from the University of Greenwich. During her time at University Sarah undertook a year in industry with Sony Interactive, where she held the position of Public Relations Assistant for PlayStation UK. In this role she fielded and assisted media enquiries, travelled to international gaming events with journalists and provided administrative support to the wider PlayStation UK team.
Whilst at University, Sarah carried out internships with various PR agencies to gain practical knowledge within the field. She also held the position of University’s Vice-President of the Public Relations Fraternity.
Fiona started at AprilSix Proof while completing a Master's in Science Communication at The University of Manchester, where Joe served as her professional mentor in her final project on public relations for science. Her earlier research project was on "The Impact of Brexit on International Science Collaboration in the UK", as she sustains a great interest in science policy. Prior to this, she graduated with a BSc (Hons) in Biomedical Science, also from Manchester.
During her MSc she engaged in a range of communications experience, including as Science and Technology Reporter for The Mancunian, the UK's largest student newspaper, where she was shortlisted as Contributor of the Year. She also volunteered in multiple public engagement initiatives such as Manchester Science Festival and The Royal Society Summer Science Exhibition, as well as being Social Media Coordinator for Pint of Science Manchester, running an online publicity campaign and contributing to the sale of over 1000 tickets.