Appointed to deliver comms programme for science-powered data analytics company Tessella
by AprilSix Proof
We have been appointed by data analytics company Tessella to support it in its key growth areas.
Tessella is an international analytics, software services and consulting company. It takes a scientific approach to finding answers to the complex business and technical challenges at some of the world’s most innovative organisations.
Proof will help Tessella develop messages which resonate with senior decision makers and build a communications programme which highlights to potential customers the value of its unique approach to data analytics.
This will broadly target business leaders, IT decision makers and heads of R&D, with a particular focus on key growth sectors including Scientific Research, Life Sciences and Oil & Gas.
Jim Sutton, Director at Proof Communication, says: “Tessella applies analytics capabilities to some of the most exciting projects of our time, from developing new medicines to understanding our universe. They have a wealth of experience and expertise – we are excited to be taking on the challenge of drawing that out, and communicating it in a way that resonates with a business audience – exactly what Proof was set up to do.”
Proof will draw on its experience working with scientific institutions including the National Physical Laboratory and the Institut Laue-Langevin (ILL), as well as with IT focussed organisations such as the Cyber Security Challenge and the SANS Institute to deliver a campaign that highlights the business value of data analytics in complex industries.
Christina Tealdi, Senior PR & Marketing Communications Manager at Tessella, says: “We were very impressed by Proof’s understanding of the industries we want to target and their experience of working with both business and technical people to draw out interesting storylines and insight. We believe this, combined with their strategic approach, will deliver a PR programme which demonstrates the depth of our expertise in solving complex problems, and shows our credibility in delivering value through analytics.”
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