Intapp hires AprilSix Proof to promote AI platform for professional services industry
by Andrew Newton
Intapp has hired technology and science specialists AprilSix Proof to lead its influencer communications and PR work in the UK.
The company, headquartered in Silicon Valley, allows professional services firms to leverage the disruptive power of data, AI and intelligence automation to enhance new business wins, operate efficiently, manage risk, and drive client success. Founded in 2000, Intapp now serves 96 of the Global 100 Law Firms and five of the top eight Global Accounting Firms.
AprilSix Proof will execute a UK strategy designed to promote Intapp’s platform for the professional services sector through media relations, influencer engagement and thought leadership.
Beth Pampaloni, Senior Director of Global Corporate Communications at Intapp said, “With the rapid expansion of our company it was fundamental to enlist the help of a forward thinking agency with the expertise and strategic know-how to communicate our brand proposition.
“April Six has proven itself to be a trusted partner for us in the US, so bringing the UK PR team on board allows us to build on our relationship and speak with one voice across the US and UK.
Jim Sutton, Managing Director at AprilSix Proof said, “This win exemplifies both April Six’s global footprint and our growing AI portfolio. It is extremely exciting to work with Intapp, a company demonstrating the value that AI can bring to the professional services industry. Working with our US colleagues, we also have an opportunity to perfectly align EMEA communications with the marketing strategy and execution to achieve great results for Intapp.”
Jill Melchionda, Managing Director of April Six US said, “We pride ourselves on delivering truly global campaigns for our clients and expanding our relationship with Intapp to include the UK market is testament to that approach, and moreover to the depth of skills that sit within the company.